Failure to adequately communicate around what your organization’s work might be a synonym for lost growth and engagement opportunities. One should be aware that even the best marketing tools and plans can never be a substitute for a well-thought-of and coherent communication strategy. Hence, it’s of utmost importance to distinguish and make a clear cut between the efforts as mentioned earlier. To do so, think of communication as your voice to the world; like the way you get the word out.

It’s a known fact that very few small and medium-sized businesses invest serious efforts to let their people, stakeholders, and the community that surrounds them know and understand what they have accomplished and are aiming to achieve. Rather than thinking of it as an extra hurdle that your – short in resources – the organization has to deal with, try to understand that a proper communication has the potential to elevate your entire organization and positively influence the way everybody views it. It is, for instance, a vehicle for change that fosters a two-way corporate culture, where everyone can voice out his opinions, ideas, and honest feedback

In the world where we live, it has become mainstream to generate, produce and disseminate the news – even fake ones. Doing so is great, but have you ever thought of to who are you spreading your story and through which channels you distribute your press releases.

With the plenty of PR platforms available online, it’s sometimes confusing to identify those that suit your message best. The answer to this is that there is no right or wrong answer other than it all depends on your particular needs and targeted audience. Hence, it doesn’t make much sense to distribute your press releases throughout local media outlets in a geographic region where your organization has no presence at all. On the other hand, it makes more sense to combine intelligent targeting with significant outreach for the sake of establishing your authority.